How choosing the right digital marketing consultant can transform your business

The digital marketing landscape is in a constant state of flux. Not only has it changed significantly over the past decade, but with the rise of new and exciting technologies like generative AI and machine learning, it’s expected it will continue its rapid evolution in the years to come.

By and large, most savvy businesses are aware of this, and many engage a marketing consulting agency to stay ahead of the curve and enhance their competitive edge. Yet, after the deal is done and the ink is dry on the contract, many organisations report their agencies seem to stop caring altogether, leading to under-delivery, disappointment and the sense that their money — and time —  has been wasted.

That’s why finding the right digital marketing consultant is key.

While many consulting digital marketing agencies offer basic services, like web design, content marketing, social media and digital ads, a great digital marketing consulting agency goes beyond this, engaging strategy, innovation and a collaborative approach to elevate your brand, boost your ROI and enhance your digital presence.

Read on to learn what engaging a trusted digital marketing consultant can do for your business.

The transformative impact of digital marketing consultants

When it comes to standing out in today’s competitive digital landscape, a digital marketing and consulting firm could be your new best friend. What we’re seeing these days is lots of businesses are doing digital marketing by themselves using basic guidance from platforms like Google, or using basic agency services like PPC. But a digital marketing consultant can take you beyond all this, giving you genuine standout and more opportunities.

Experienced digital marketing consultants offer you the chance to leverage years of external expertise gained through working with a wide variety of clients across a number of industries, sectors and organisations.

This experience is specific to the world of digital marketing, making them an invaluable resource for insight, advice and guidance to shape an effective digital strategy.

With their experience, they can help you target your efforts more effectively. This could look like choosing the right channels to invest in to reach your ideal audience segments, adjusting your advertising approach to meet people where they are in their buying journey or even reworking your website content to reduce your bounce rate.

What’s more, thanks to being experts in their field, a digital marketing consulting agency can help you identify new and exciting opportunities to grow your business presence and boost your brand. They could introduce you to new channels, suggest innovative approaches to your marketing, or recommend upgrades or new platforms to expand your reach, providing a welcome breath of fresh air to your marketing, further empowering your team.

Finally, a great digital marketing consultant like the team at The Walk will offer you a bespoke, tailored solution to meet the unique needs of your business.

This means they’ll be able to support you through all stages of your marketing strategy, from ideation and conception through design, implementation, testing and review.

Plus, by offering scalable support, they can help you execute your new strategy by providing whichever services you may not have in-house — such as copywriting or videography — seamlessly integrating with your team to give you exactly what you need to succeed. This gives you the chance to truly transform your digital marketing to drive impact, boost sales and get more out of your marketing spend.

But where can a consulting digital marketing agency add the most value? Well, in short, they’re best placed to deliver data-driven strategies to maximise your:

• SEO: including keyword research, site optimisation, authority and ranking growth
• Performance marketing: such as native advertising, affiliate marketing and pay-per-click (PPC) efforts, such as on Google Ads and DV360
• Social media marketing: including paid and organic advertising across platforms like Facebook, LinkedIn and Instagram
• Content marketing: this may include optimising your website for SEO, UX and UI and developing content and plans for blog, video, image and email
• Systems and automation: streamlining your processes and systems to ensure they’re operating at peak efficiency and performance
• Analytics and strategy: creating marketing plans and strategies and reporting and gathering insights to boost continuous improvement.

What could your digital transformation look like?

While it’s easy to promise the world, we know the proof is in the pudding. If you’re interested in seeing how a digital marketing and consulting agency can revolutionise your brand’s digital presence, check out our case study below.

Case study: InstantScripts

When InstantScripts first came to us, they were a promising start-up with a great product but were struggling to make a name for themselves in a crowded marketplace.

While they were invested in their growth, they didn’t want to continue pouring money into a marketing plan that wasn’t paying dividends or reaching their goals of increased brand awareness and customer lifetime spend.

They asked us to help and, in doing so, tasked us with outperforming Australia’s leading digital performance agency with the same channels.

After an in-depth consultation process, we presented InstantScripts with a roadmap to success. This included crafting and deploying a new brand identity and a voice that emphasised care, professionalism and trust.

From here, we took action:

• Redesigning the website and app
• Launching ads across digital channels
• Kicking off email marketing campaigns and;
• Kreating new and improved feedback channels.

With this, we were able to better target distinct audience segments, drive traffic to the revamped website, elevate brand engagement and awareness and boost the bank of glowing testimonials.

After a three-month trial, we were happy to have successfully outperformed the “Australia’s leading digital agency”. From there, we got the go-ahead to expand our efforts and continued building the brand through new channels, such as radio, print and TV.

By 2023, InstantScripts was regarded as one of Australia’s foremost telehealth businesses, and the company was sold to Wesfarmers for a staggering $135 million.

The Walk’s digital marketing consulting services

When it comes to hiring a digital marketing consulting agency, it’s vital to find one who can bring the experience, insight and expertise required to help you achieve your goals.

At The Walk, we offer a range of specialised digital marketing and consulting services to support you with whatever challenges you’re facing. While there are too many to list here, some key services we offer include:

• Strategy: Whether your approach needs minor refinements or a complete overhaul, we work with you to craft a bespoke, ROI-focused strategy that delivers both short-term wins and long-term gains.

• Business solutions: Facing an insurmountable challenge or just tired of putting out fires? Our team leverages their expert insights to create impactful solutions to the problems preventing your greatest success.

• Tech and analysis: We’re well-versed in a huge range of marketing software and technologies and can enhance your reporting, analytics and testing. We can even guide you in optimising your martech stack, ensuring you get the most out of every investment.

• Integrated marketing: The customer journey doesn’t happen in one place, so your marketing shouldn’t either. Our integrated approach makes use of a range of channels and adapts your message to each to give you the best possible results.

• Branding: A strong brand is the foundation of your marketing. We bring a wealth of branding insight and experience to help you fine-tune your identity or build a new one from the ground up.

Our unique collaborative approach has allowed us to build an impressive track record. Check out some of our previous work to learn more.

Ready to accelerate your digital marketing success?

Engaging with a trusted digital marketing consulting agency is your ticket to a compelling, effective digital marketing strategy.

Have we piqued your interest? If you’d like to learn more about how The Walk can transform your brand’s digital presence and accelerate your success, get in touch today.