Websites & apps with superior UX drive better results
Deliver consistent, efficient, and enjoyable digital experiences
Deliver consistent, efficient, and enjoyable digital experiences
When it comes to website and app design, you’ll often hear the acronym ‘UX’ being thrown around, but not everyone understands what it actually is.
User experience (UX) looks at how a website or app feels when you use it, assessing and optimising each element that could affect a user’s engagement with your digital product. UX is a combination of information design, technical delivery, and user interface design, which focuses mainly on how it looks. It takes the user’s experience into account across their entire journey. Sounds important, right? It is.
How do people respond when using your website or app? Does it provide tangible value? Is it simple and easy to use? What overall impression does it elicit? Do people like it? Love it? Hate it? Never want to see it again? Or are they happy to return?
“88% of online consumers are less likely to return to a site after a bad experience.”
– The Trillion Dollar UX Problem
Consciously and unconsciously, we judge the experiences we have when interacting with a website or app. Often, people aren’t even consciously aware of how a poor experience has made them less likely to return or complete a purchase.
With the right expertise behind your UX, your target audience will feel the time spent engaging with your brand is simple, seamless, and valuable.
Organisations who don’t pay enough attention to UX may unwittingly be suffering less than optimal brand awareness, market engagement, and sales. If your team doesn’t fully comprehend the deep thinking behind user experience and its many impacts on businesses, it could be time to ask for professional support.
Simple tips to boost engagement, conversions, and revenue by optimising your website or app’s UX design.
While branding and marketing are often mentioned in the same breath, there are fundamental differences between the two.
We need to understand the needs and expectations of the people engaging your brand. Empathy for users leads to better outcomes.
Delivering a human-centred experience helps create loyal brand customers, and equally important, achieve business goals.
Successful designs evolve, adapting on an ongoing basis as user feedback is received and industry requirements change.
Get in touch with the team at The Walk now to begin collaboration on a digital product that focuses strategically on usability, usefulness, accessibility, and desirability.
Your brand deserves to be seen as a trusted online presence where people have positive experiences and can always find what they need.
Rest assured, we won’t spam you or pass your details onto others! Read our Privacy Policy here.
Take a look at some of our web design and UX articles