In today’s world, anyone can be a marketer. Thanks to accessible tools like AI copy and image generators and drag-and-drop design platforms, creative assets traditionally supplied by experts can now be produced by anyone. While this democratisation of marketing can be a positive in many ways, it also means the industry’s landscape is becoming increasingly populated by inexperienced or unskilled users who don’t have the strategic knowledge or insights required to achieve their organisation’s goals.
So, how can businesses leverage the benefits of low-cost marketing tools without sacrificing success?
Enter: strategic marketing consultants.
These professionals bring a wealth of expertise to organisations and individuals alike, as well as experience that may be missing from smaller or more junior marketing teams. This means that engaging a marketing consulting agency is a great way to achieve effective, engaging communications that tantalise your audience and align with your organisation’s goals and needs.
Read on to learn everything you need to know about strategic marketing consultants and how they can accelerate your marketing ROI.
What does a strategic marketing consultant do?
For many organisations today, a business marketing consultant can add far more value than a traditional marketing agency.
We’ll find the best way to reach your customers and take them on a journey from awareness to interest, desire, action…and beyond.
In simple terms, a marketing consultant is someone who works collaboratively with you and your team to create an effective, impactful strategy. The strategy they create will be expertly crafted to achieve your specific goals and objectives, and your consultant may even help you define or clarify these goals if needed.
By considering your ideal outcomes alongside other aspects, such as your industry, resources and budget, your consultant will be able to design a marketing strategy that offers you the best possible reach and impact.
In comparison, a traditional marketing agency may offer some small-scale strategy services, but this usually aligns with or builds on existing plans, taking a more granular or tactical view.
Generally, however, a traditional agency offers simple content or advertising services, such as blog-writing, social content and copy, and exists to support or replace your internal marketing resource.
Another key difference is that a strategic marketing consulting agency can scale up or down its support based on your unique needs.
For instance, you might have a large internal marketing team with plenty of expertise and capacity. In this case, you might only partner with a consultant for support in creating a targeted, impactful marketing strategy or even a specific campaign, which you can then execute with your in-house team.
On the other hand, if your team is smaller or lacks particular specialist skills, such as copywriting or videography, a marketing consultant can provide those services, ensuring you have all the skills available to carry out your plan.
In this way, consultants act as an extension of your team, providing scalable support wherever it’s most needed.
Finally, marketing consultants bring extensive experience and expertise to the table.
For example, The Walk’s founders alone bring together more than 40 years of marketing excellence across creative, advertising, digital and more, not to mention the experience brought by their team of creatives, developers, data analysts and more.
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We form bespoke teams with each of our clients, ensuring we only bring the most impactful skills to each relationship.
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– Nick Cantor, Co-founder & Digital Director
This gives you the edge on new trends and technologies and ensures you receive support backed by industry knowledge and best practices.
Altogether, working with a business marketing consultant is the best choice you can make to ensure you receive a collaboratively built, personalised plan that meets your unique needs.
Maximising ROI with strategic consultancy
Another major benefit to engaging a strategic marketing consulting agency is the impact on your ROI.
Because they bring years of experience and insight, a marketing consultant can help you discover what’s working — and what’s not working — in your current strategy. This makes it easier than ever to identify where you should invest time and effort to get the most bang for your marketing buck.
What’s more, as business marketing consultants are up-to-date and across the latest trends, they can even help you discover new tools, technologies and opportunities to expand your reach for less.
Plus, as strategic marketing consulting agencies are able to scale to complement the skills and experience you already have in-house, you’ll only have to pay for exactly what you need to get the job done.
Altogether, this means you receive a personalised, tailored strategy that gives you a better ROI; what’s not to love?
Case study: Conquest Equipment
When The Walk first partnered with Conquest Equipment, they’d just transitioned from being a regional provider to a national player in their market, which meant they had to quickly ramp up their marketing efforts to match their new aspirations. Our team of experienced digital marketing consultants helped Conquest Equipment decide on a scale-fast strategy, which blended quick wins and long-term strategies.
Alongside a website overhaul and a publishing plan to boost SEO, we developed a digital advertising campaign, which spanned search, social remarketing and display ads. Thanks to this plan, Conquest Equipment was able to boost leads quickly to reach its short-term goals without sacrificing long-term success.
What’s more, thanks to our SEO-focused content plan, organic traffic is ramping up, allowing their marketing team to scale back their paid media spend.
Our services
As one of Australia’s leading marketing and consulting agencies, we’re proud to offer a wide array of services to help you achieve your goals.
At The Walk, we understand your business is unique. That’s why we don’t trade in one-size-fits-all solutions. Our consultants specialise in brand and marketing strategy, insights and reporting, and web design and UX for both B2B and B2C purposes.
Plus, we offer a range of marketing services, including content, creative, digital, email, video and social media.
So, not only can we help you craft a winning strategy that’s personalised to your unique goals, budget and needs, we can also be an extension of your team, delivering the expert marketing talent you need to execute your plan and boost your ROI.
Want to learn more?
There’s much more to gain from partnering with a marketing consultant than just supporting your team.
By clarifying your goals, creating a bespoke strategy and providing scalable support that meets your unique needs, a great strategic marketing consulting agency like The Walk can have a significant impact on your ROI.
Ready to find out what The Walk can do for you? Get in touch today.
