The power of discovery

Streamlined marketing with clarity and intelligence for more cost effective results.

In an era where marketing landscapes are continually evolving and competition is fierce, many businesses find themselves navigating a dizzying array of self-serve marketing tools and DIY communication tactics. Without a guiding strategy or a well-defined marketing plan that gives clear direction, these efforts can be fragmented and ineffective.

But how do you quickly and efficiently align your team and agency partners with business and marketing goals to ensure everyone is pulling in the same direction, and focusing on what matters?

Marketing plans and strategies can seem onerous to tackle, and take time to perfect. All the while, the impact of day-to-day efforts is eroded by a lack of focus. This is where the power of discovery comes into play, because it’s all about identifying and understanding which challenges should be tackled to get better results sooner.

So, let’s unpick what we mean by “discovery”.

The essence of discovery

The first thing to appreciate is that discovery is more than just gathering information. Our structured discovery workshop process is about quickly building understanding and clarity, and asking the powerful questions that uncover the routes to more impactful results. The workshop session forms the core of a process that can be tailored for each client to recover optimal value from everyone’s time commitment. With preparatory steps, and follow up insights, discovery is also more than just a preliminary step before you actually start the business of marketing. It should be seen as building a strong foundation upon which better marketing initiatives can be built.

The process dives deep into the core of a business, unravelling the intricacies of products, services, and most importantly, the unique challenges and opportunities that the business faces with marketing. It’s a meticulous exploration that arms you to:

• Understand which aspects of your marketing are currently working for you, and what isn’t creating the value you’d expect
• Know your target audience better and what resonates with them
• Unpick market challenges, so you can take informed action
• Uncover opportunities, both small and large, so you can leverage them to the fullest
• Break down your current strategies and activities and focus on making an impact

The workshop itself is designed to quickly unearth the valuable insights that often remain hidden beneath day-to-day operational details. It’s an immersive session that brings together our seasoned marketers and your team in a collaborative environment. The outcome? A clear picture of your business goals, marketing successes and failures, internal and external factors affecting results, and current market dynamics. In addition to this clarity and insight, you’ll also receive our recommendations as to what the most meaningful next steps might be, so you can map your path to more successful marketing.

Here’s a quick look at the areas we commonly cover in a Discovery Workshop. It’s a deep look into all areas of a business so that we are well placed to identify sticking points and the most valuable areas to begin working on.

Proven process, proven results

In the dynamic world of marketing, relying on improvisation or untested methods can lead to uncertainty and unpredictable outcomes. Our discovery process is a proven framework that adapts to your unique context, ensuring that the outcomes are not one-size-fits-all, but pragmatic and results-oriented for your business.

The value of this process is evident in the feedback from our clients. Businesses, especially in the mid-market segment, have found this approach not just valuable, but transformative. Sometimes growth can bring with it unchecked evolutions in marketing methods and content. The discovery process helps ensure every marketing initiative has solid grounding in the value of the products and services, coupled with understanding of the market and audiences, and driven by the pursuit of clearly elucidated goals.

Checkpoint or starting blocks

There are two ways to benefit from a discovery workshop with The Walk, and it’s up to each individual client as to which they choose.

Firstly, a discovery workshop can be seen as the first step in building a productive and lasting relationship, which not only helps you to understand more about your marketing environment, but also invests time and effort into our understanding of your vision, challenges, and aspirations. This approach ensures we quickly become intelligent partners who align with your goals from day one. The result is a better synchronised effort between client and agency where every strategy and every campaign can deliver value more quickly, save time, and optimise resources, ultimately contributing to a tangible ROI.

But what sets this process apart is its flexibility and adaptability.

The second way to use a discovery workshop with The Walk is as a standalone exercise that provides valuable insights and recommendations that are transferable to a different context. Even if you choose to have your marketing supported by another agency or to work in-house, the groundwork laid during the discovery process ensures that your strategies will be based on a solid, insightful foundation.

Our Discovery Workshops are crafted specifically for each customer. So whether your team is large or small, your market niche or broad, we’ll ensure the workshop we host is tailored specifically for you.

Tailored for growth and understanding

Our target audience for discovery, predominantly mid-market B2B businesses, finds a unique value in this process. Companies seeking growth, or those looking for more impact from their marketing, find the discovery workshops particularly beneficial. It’s an opportunity to pause, reflect, and realign, ensuring that every marketing effort is in-step with business goals to be more purposeful, targeted, and effective. In addition, with the right people involved in the session, the guided process can also help with internal understanding and alignment between marketers, executives, and sales functions.

While the discovery process is highly beneficial for mid-market businesses, its merits are not confined to this segment. Smaller companies and startups that are on the cusp of rapid growth or in need of clarity also find immense value in this exercise. It’s a process that helps in ‘unsticking’ internal thinking, providing a fresh perspective built on experienced external opinions, which can greatly clarify direction.

The power of discovery: More efficient, more impactful marketing

In summary, the discovery workshop is not just a process; it’s a journey towards more transparent, more effective marketing. It’s about understanding that in the complex tapestry of market trends, consumer behaviour, and competitive dynamics, building strategies with insights is not just an option; it’s a necessity. With our considerate approach, proven methodologies, and commitment to delivering value, we invite businesses to embark on this journey of discovery with us.

In an era where every step counts, make sure your next step is taken with clarity, in the right direction, and paves the way for marketing strategies that are effective and impactful for your business goals.

Please contact us if you have any questions, or are interested us running a discovery workshop with your team.