“With digital now taking the majority of marketer’s spend, being smart with channels and creative is more crucial than ever.”
Nick Cantor, Co-founder and Digital Director
Our strategies feed into three core areas
Ready for help with your digital marketing?
If you haven’t had the best experience with digital marketing, you may have invested in a set-and-forget approach.
At The Walk we have a step-by-step process enabling us to constantly improve performance by optimising creative, targeting, or channel weighting to deliver the best performance for your marketing spend. Ready to reach your marketing summit? Contact The Walk now.
Rest assured, we won’t spam you or pass your details onto others! Read our Privacy Policy here.
Our work
Take a look at some of our digital marketing work.
Who we have worked with:
What we’re good at
Full service
SEO
Performance marketing
Digital strategy and placement
Marketing strategy
& optimisation
Website
development
Search engine optimisation
PPC
advertising
Display
advertising
Social media advertising
Content syndication
Digital
analytics
Email
marketing
Remarketing advertising
Hosting & platform architecture
Content
marketing
CRM &
automation
How we work
Building on a pedigree of award-winning marketing campaigns, this is a snapshot into our process to help you get results and reach your marketing summit.
To be successful in the digital marketing ecosystem, businesses must constantly critically review their data and draw insights from it to guide the direction of future tactics and strategies. We have broken down how to do this into a step-by-step process that has helped us achieve phenomenal results for our clients in digital marketing.
Identify, audit, strategise, analyse: the foundations of any successful digital marketing campaign
Knowing who you’re marketing to is the starting block of any campaign – digital or otherwise. This means knowing your audience. A good way to do this is to draft several customer personas. These personas are a mix of qualitative and quantitative data: how old is one of your typical customers? Where do they live, what are they looking for? Personas help you to identify the tools you’re going to use in your campaign.
Next, audit what you have already. Map out your brand assets (this tends to be content) and make notes of what’s performed well in the past and what hasn’t (you can use a traffic tracking tool for this). Audit your previous paid media campaigns. If you’ve spent a lot on Facebook ads, for example, and aren’t pleased with the results, it could be time to switch it up.
Now you know your audience and have audited your existing content and channels, it’s time to get strategising. It’s a good idea to think about this in the medium to long term. For example, in January, running an ad campaign for a new year promotion. Then, in April, publishing an eBook that’s supported by PR.
Analysing the results of your campaign is essential. This helps you to see which channels are working and what needs to be reconsidered – ultimately saving you time and money.
We work with
We know that the marketing technology landscape is complex and varied. That’s why, alongside our partnerships, we maintain expertise in a range of other platforms and technologies for the benefit of our clients. These include, but are certainly not limited to:
The first step is easy
We’ll help you optimise your digital marketing so you get better results with less spend in a short audit. Let us know what you’re having trouble with, and one of our digital marketing specialists will get in touch.
Rest assured, we won’t spam you or pass your details onto others. Read our Privacy Policy here.
Latest perspectives
Take a look at some of our digital marketing related articles