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“With digital now taking the majority of marketer’s spend, being smart with channels and creative is more crucial than ever.”

Nick Cantor, Co-founder and Digital Director

Our strategies feed into three core areas

Acquire

Reaching customers in targeted places

Convert

Using the right messaging for each channel

Nurture

Remarketing & targeting to stay front-of-mind

Ready for help with your digital marketing?

If you haven’t had the best experience with digital marketing, you may have invested in a set-and-forget approach.

At The Walk we have a step-by-step process enabling us to constantly improve performance by optimising creative, targeting, or channel weighting to deliver the best performance for your marketing spend. Ready to reach your marketing summit? Contact The Walk now.

Rest assured, we won’t spam you or pass your details onto others! Read our Privacy Policy here.

Our work

Take a look at some of our digital marketing work.

Who we have worked with:

What we’re good at

Full service
SEO

Keyword research, site optimisation and ranking

Performance marketing

PPC, native advertising, affiliate marketing

Digital strategy and placement

Creating stellar, ROI-focused strategies that use the right channels

Marketing strategy
& optimisation

Crafting and constantly improving your marketing plans

Website
development

Building & improving your website, including UX & UI

Search engine optimisation

Growing authority and rankings, on-site and off-site

PPC
advertising

Using platforms like Google Ads and DV360 to target customers

Display
advertising

Google Display ads and programmatic advertising

Social media advertising

Leveraging channels like Facebook, Instagram and LinkedIn

Content syndication

Producing, placing and syndicating content, as well as native advertising

Digital
analytics

Reporting and gathering insights for continuous improvement

Email
marketing

Connecting with customers and driving sales

Remarketing advertising

Cross-channel remarketing to stay front-of-mind

Hosting & platform architecture

Modifying systems to maximise your digital presence

Content
marketing

Blogs, video, radio, email and infographics – we’ve got you covered

CRM &
automation

Streamline processes to boost sales & service

How we work

Building on a pedigree of award-winning marketing campaigns, this is a snapshot into our process to help you get results and reach your marketing summit.

To be successful in the digital marketing ecosystem, businesses must constantly critically review their data and draw insights from it to guide the direction of future tactics and strategies. We have broken down how to do this into a step-by-step process that has helped us achieve phenomenal results for our clients in digital marketing.

In a cycle of constant improvement we review campaign performance and gather insights so we can update creative, targeting or channels to make more impact.
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Identify, audit, strategise, analyse: the foundations of any successful digital marketing campaign

1

Knowing who you’re marketing to is the starting block of any campaign – digital or otherwise. This means knowing your audience. A good way to do this is to draft several customer personas. These personas are a mix of qualitative and quantitative data: how old is one of your typical customers? Where do they live, what are they looking for? Personas help you to identify the tools you’re going to use in your campaign.

2

Next, audit what you have already. Map out your brand assets (this tends to be content) and make notes of what’s performed well in the past and what hasn’t (you can use a traffic tracking tool for this). 
Audit your previous paid media campaigns. If you’ve spent a lot on Facebook ads, for example, and aren’t pleased with the results, it could be time to switch it up.

3

Now you know your audience and have audited your existing content and channels, it’s time to get strategising. It’s a good idea to think about this in the medium to long term. For example, in January, running an ad campaign for a new year promotion. Then, in April, publishing an eBook that’s supported by PR.

4

Analysing the results of your campaign is essential. This helps you to see which channels are working and what needs to be reconsidered – ultimately saving you time and money.

We work with

We know that the marketing technology landscape is complex and varied. That’s why, alongside our partnerships, we maintain expertise in a range of other platforms and technologies for the benefit of our clients. These include, but are certainly not limited to:

Campaigns, management and development
Campaigns, management and development
Campaigns, management and development
Campaigns, management and development
Campaigns, management and development
Campaigns, management and development
Design, implementation, themes, plugins and customisation
Design, implementation, themes, plugins and customisation
Workflows, templates, reporting and lead generation & nurture strategies
Workflows, templates, reporting and lead generation & nurture strategies
Including Analytics, Looker Studio, Tag manager and Display & Video 360
Including Analytics, Looker Studio, Tag manager and Display & Video 360
Workflows, templates, inbound marketing and lead nurture strategies
Workflows, templates, inbound marketing and lead nurture strategies
Cloud computing services, including hosting, security and management
Cloud computing services, including hosting, security and management
Email marketing, automation, templates, workflows and management
Email marketing, automation, templates, workflows and management
Email marketing, automation, templates, workflows and management
Email marketing, automation, templates, workflows and management
Design, implementation, development and customisation
Design, implementation, development and customisation
Workflows, product and customer setup and management
Workflows, product and customer setup and management

The first step is easy

We’ll help you optimise your digital marketing so you get better results with less spend in a short audit. Let us know what you’re having trouble with, and one of our digital marketing specialists will get in touch.

Rest assured, we won’t spam you or pass your details onto others. Read our Privacy Policy here.

  • Are you having trouble with any of the below marketing challenges?